Animal hospital Meta Ads (Facebook and Instagram) management
Meta Ads (Facebook and Instagram) management shows a hospital's boards to people who are scrolling, rather than typing a search. A search ad meets someone at a junction who is asking the way. This kind hangs a board on the pavement a stranger is already walking, in the towns you choose.
We set up the account and build the ads, you pass each picture and line, and at every month-end the sheet counts the rings and form messages that arrived by landing page.
Boards on the walking road
Where a scroll meets a landing page
Meta Ads (Facebook and Instagram) runs from the hospital's own business account and Facebook Page. We choose the towns, pick the department each ad addresses and set the picture that hangs on it, then route every click to the door sign made for that department. An ad about one department that lands on the front page is a board pointing at a wall.
Pictures come from the hospital itself: the building, the entrance, the lobby, the signage. We bring no stock images. No ad or form carries the name of a client or of an animal, and you read each ad in its final form before anything goes live.
Meta publishes its own limits on ad wording, and reading them is your task. Where search boards suit a door better, see search boards on Google; both belong to paid ads management.
Four parts of a board on the walking road
- Towns
Town-by-town reach
Towns on your list decide who sees the board, which keeps it where the hospital wants to be seen.
- Pictures
Photos from the hospital
Building, entrance and signage come from you, and each picture waits for your pass.
- One door
A single department per ad
The picture, the line and the landing page all speak about the same department.
- Landing
A page behind each click
Each ad points at the door sign built for it, and every ring or form message is credited to that page.
Spots along the walking road
| Spot on the road | What hangs there | Where it points |
|---|---|---|
| Facebook feed | One of the hospital's pictures and a single line | A department landing page |
| Instagram feed | The same picture cropped square, the line trimmed | The same department page |
| Story slots | A tall picture and a short line | The page for the town chosen |
| Reels slots | A short clip the hospital supplies | A department landing page |
| Carousel ad | Several of the hospital's own pictures in a row | The contact page |
From bare wall to a live ad
Join the accounts
The hospital's Facebook Page and Meta business account are linked, and the billing is attached. We join as manager.
Choose the road
We set the towns and pick the department each ad will address, working from your lists.
Hang the boards
Pictures and text come from what the hospital supplies, travel to you for a pass and go live only after it.
Read the sheet
The month-end handover sheet sets rings and form messages beside each landing page and shows which ads deserve to stay up.
Checked before an ad goes up
- The Facebook Page and business account belong to the hospital
- Ad spend runs off your card; our fee is billed separately
- Every picture is the hospital's own and has your pass
- Each ad addresses one department and points at its own page
- No client or animal is named in any ad or form
- You have read Meta's own limits on ad wording
Meta bills click charges to the hospital. Nothing is added to them and we take no share.
Three notions about ads on the walking road
Overheard at receptionA Facebook Page full of posts does an ad's work.
What the floor plan showsPosts sit in the lobby for people who already follow the hospital. An ad is a board hung on the road for people in the towns you pick.
Overheard at receptionThese ads call for stock pictures of animals.
What the floor plan showsPictures come from the hospital and carry your pass. We bring no stock images and no photos of anyone's pets.
Overheard at receptionThese ads replace the ones on search.
What the floor plan showsA search ad greets someone who typed a question, while this board greets someone scrolling past. Neither replaces the other, and both boards point at the same landing page doors.
Sizing the walking road
Posted at every ad entrance
- The hospital owns the ad account; we sit inside it as manager
- Campaigns and ad text built before launch around the departments you name
- Search-term lists that turn away job hunters, students and shoppers
- The platform takes click charges from your card; our fee stays separate
- A monthly handover setting each platform's calls and forms side by side
One ad platform
$895/month
Your pick of a single platform: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).
Two ad platforms
$1,595/month
Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), with their numbers set next to each other.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running under one monthly handover.
Platforms bill click spend on their own account. Silver sits on the website you keep today; Gold and Platinum both carry a site we construct and maintain.
Asked by people on the pavement
Does one account cover both Facebook and Instagram?
Yes. Meta Ads (Facebook and Instagram) runs from a single business account and Facebook Page, and ads may appear on either.
Which party holds the ad account?
The hospital holds it. We work within it as manager, and it stays yours if our work stops.
Who settles the words and pictures in an ad?
You do. Each line and picture waits for your pass, and Meta's own limits on wording are yours to read.
Can a pet photo or a client name appear in an ad?
Neither. Clients, animals and records stay off every ad, form and tracking tag.
Can search ads join these?
Yes, one platform after another. The page on Google boards shows how search boards sit beside this one.
Bring the pictures you would hang
Put the towns and departments for the walking road into the contact form and select a callback slot. As the slot comes round, the CEO dials whichever number you entered.
Which departments should be signed first?
Tell us which departments should fill up first, which towns send clients your way, and which shelters, rescues, trainers and breeders refer them. Leave client names, pet names and record details out entirely.
Every floor line ends at one front desk
On the call we choose the first departments to sign, the towns to aim at them and the platform to open with, then sketch the first month together.
These doors slide open for the drawing alone and promise nothing.