What each corridor and each roadside board costs a hospital
Here is the fee list for animal hospital SEO and paid ads, hung like the directory board in a lobby, with a price beside every corridor. Search corridors come in four lengths and roadside boards in three. Each plan renews monthly, and nothing is owed at the start.
Jump to the corridor you came for, or read the notes under the cards first.
Search signage, from a short entry corridor to a full wing
Posted at every search entrance
- A first read of the site and every listing, hunting for signs that point the wrong way
- A Google Business Profile edited until the map pin and the pages agree
- A routine for asking clients for reviews, with replies held for the owner's approval
- A plain-text fact sheet that an AI assistant can quote about the hospital
- A month-end handover sheet counting calls and form requests by page
Silver
$1,495/month
For a hospital that owns a site already and wants extra entrances built around it.
- A landing page for each department you list, 25 in all
- Strategic Content Assets, four for each month's work
Gold
$2,495/month
Twice the pages of Silver, with the hospital's site built for you.
- 50 landing pages across your departments and the towns you serve
- Strategic Content Assets, eight for each month's work
- A hospital website that we build, with hosting and upkeep on usNot charged
Platinum
$3,495/month
The broadest page count we offer, plus outreach for links and a change log.
- 100 landing pages sorted by department, kind of animal and town
- Strategic Content Assets, twelve for each month's work
- A hospital website that we build, then grow page by page with the planNot charged
- Link outreach to local sites, plus ongoing edits to the Maps listing
- A change log delivered each month
Platforms bill click spend on their own account. Silver sits on the website you keep today; Gold and Platinum both carry a site we construct and maintain.
Roadside boards, hung on one platform or three
Posted at every ad entrance
- The hospital owns the ad account; we sit inside it as manager
- Campaigns and ad text built before launch around the departments you name
- Search-term lists that turn away job hunters, students and shoppers
- The platform takes click charges from your card; our fee stays separate
- A monthly handover setting each platform's calls and forms side by side
One ad platform
$895/month
Your pick of a single platform: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).
Two ad platforms
$1,595/month
Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), with their numbers set next to each other.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running under one monthly handover.
Platforms bill click spend on their own account. Silver sits on the website you keep today; Gold and Platinum both carry a site we construct and maintain.
Reading the board
What the numbers on the directory do and do not include
A fee on the directory board covers our labor and nothing that a platform bills. Google, Microsoft and Meta take click spend from the payment method on the hospital's own ad account, and that amount never shows up on our invoice. A ceiling on it is yours to set inside the platform, and we shape campaigns to sit under it.
The two longest corridors include a hospital website that we assemble, host and keep tidy. An owner whose lobby already stands can use the toggle printed on the cards, the website line drops away, and the price follows. Silver suits a hospital whose lobby is already standing.
The starter corridor is the shortest on the board: 25 landing pages, its page list drawn up in conversation instead of printed on a rate card. As the hospital grows you step to a longer corridor when a month turns over.
No plan pledges a place on a map or a search page. What you get is signs that agree with one another, a handover sheet at each month's end, and a pair of hands that never writes a clinical, hours or availability claim on the hospital's behalf.
Questions about the fee board
Is anything charged before a corridor opens?
No. A corridor starts at its monthly price and nothing besides, and you can close it when a month ends.
Does an ad fee swallow the click budget?
No. What we charge goes on constructing the campaigns and tending them. The click budget is your own, and Google, Bing or Meta collect it straight from you.
Can a hospital with two locations share one plan?
Yes. Pages count against the plan whichever location they belong to, so a second address draws on the same page total. We sort the split out when we first talk.
What shifts if we already have a website?
Silver was cut for that situation. For the two longest corridors, the website line comes off once you flip the toggle, and the pages are placed on the site you hold.
May ads join a search plan after it starts?
They may, platform by platform. Open a single board, read the handover sheet, and hang a second when you choose.
Who receives the monthly handover sheet?
The owner, or whoever you name at the front desk. It tallies rings and form messages per page and per ad, and carries no owner names, animal names or record lines.
Every floor line ends at one front desk
On the call we choose the first departments to sign, the towns to aim at them and the platform to open with, then sketch the first month together.
These doors slide open for the drawing alone and promise nothing.