Paid ads management for animal hospitals: a roadside board for each door
Paid ads for an animal hospital behave like the boards beside the approach road to your building. Every board carries one message and points to one entrance, so a driver knows which turn to take. Each board is designed by us for Google, Bing or Meta, aimed at the departments and towns you pick, and tended through the month.
The spend is the hospital's, paid out to the platform direct. What we charge covers designing and tending, and the handover sheet shows which board sent a caller or a form message to your door.
Board and door
A board is worth only what the door behind it is worth
Before a single one of the paid ads runs, we look at the page it will point to. A board for one department wants that department's page, a matching line in the Maps listing and a telephone number spelled the same everywhere. If the door is bare we mark it first, since a board that delivers people to an empty corridor spends money and moves no one inside.
The platforms give us three different roads. Google Ads hangs a board beside a search for a hospital. Bing Ads (Microsoft Advertising) reaches people on another engine. Meta Ads (Facebook and Instagram) puts a board in front of people scrolling a feed, where no one has typed a search. The owner reads the wording and claims rules of each platform, because the account is theirs.
Three ways to hang a board
- Search board
Placed beside a typed search
A short ad that appears when somebody looks for an animal hospital near them, tied to the department page matching their wording.
- Town board
Aimed at a named place
Campaigns that name the towns you serve, so each board points drivers toward your entrance from their side of the map.
- Feed board
Hung in a social feed
Picture and text ads on Meta Ads (Facebook and Instagram), drafted from the owner's list and never from a client's record.
Boards, doors and the searches kept off the road
| Door on your plan | Board we hang | Searches turned away |
|---|---|---|
| A department on your list | One ad group in the owner's vocabulary | Job seekers and people hunting for a course |
| A second location | A campaign tied to that address | Searches typed for towns outside your service area |
| A town on your service list | A board that names the town | Shoppers looking for supplies or equipment |
| A kind of animal you list | A board for that animal only | Do-it-yourself and how-to searches |
| The main entrance | A board in the hospital's own name | Searches that name another hospital |
How a board goes from sketch to road
Choose the doors to mark
You tell us which departments and towns should be found, and which doors stay unmarked for now.
Draw the boards
We write each ad and its keyword list around a single door and send you each draft ahead of launch.
Light the first platform
Only one platform opens first, under an account in the hospital's name, with a budget you set inside it.
Read the handover sheet
Each month shows phone calls and form messages per board. Boards that carry no one are retired, and a second platform joins only when you ask.
What goes into every campaign
- An ad account owned by the hospital, with us seated as manager
- A separate campaign for each door you want marked
- Ad text drawn from your list and cleared by you
- Negative search terms against job seekers, students and supply shoppers
- A landing page whose wording matches the ad that leads to it
- Phone calls and form messages credited to the board behind each
- Owners' names, animals' names and record lines absent from ads and tracking
The owner reads every platform's ad rules before a board is hung.
Three mistaken ideas about a roadside board
Overheard at receptionA bigger budget fixes a muddled campaign.
What the floor plan showsMore spend on a board that points to a bare door only carries more people to a bare door. The door gets marked first.
Overheard at receptionOne platform's boards will cover the other two.
What the floor plan showsEach platform is a different road with different drivers. That is why we light them in sequence and judge each by its own sheet.
Overheard at receptionThe ad account belongs under the agency's login.
What the floor plan showsIt belongs under the hospital's. We enter as a manager, and that access can be pulled whenever you like.
The rate board for roadside work
Posted at every ad entrance
- The hospital owns the ad account; we sit inside it as manager
- Campaigns and ad text built before launch around the departments you name
- Search-term lists that turn away job hunters, students and shoppers
- The platform takes click charges from your card; our fee stays separate
- A monthly handover setting each platform's calls and forms side by side
One ad platform
$895/month
Your pick of a single platform: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).
Two ad platforms
$1,595/month
Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), with their numbers set next to each other.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running under one monthly handover.
Platforms bill click spend on their own account. Silver sits on the website you keep today; Gold and Platinum both carry a site we construct and maintain.
Questions about hanging boards
Which platform should a hospital open first?
That depends on the door you want marked. We look at the department and the towns, then suggest a single platform and explain our reasoning.
Whose card does the platform bill?
Yours, drawn through the ad account you hold. Our invoice never includes it.
Can ads name a department's work?
They can name the department as the owner words it. We add no statements about the way an animal is looked after.
Does a paid ads plan carry a term?
No term, and no charge at the start. The plan renews each month until you stop it.
Do you need client details to run a campaign?
No. Tracking counts calls and forms by board, and anything from a client file stays out of it.
Sketch the first board with us
Name the department that needs a board in your message, and a callback slot is there for a chat with the CEO.
Which departments should be signed first?
Tell us which departments should fill up first, which towns send clients your way, and which shelters, rescues, trainers and breeders refer them. Leave client names, pet names and record details out entirely.
Every floor line ends at one front desk
On the call we choose the first departments to sign, the towns to aim at them and the platform to open with, then sketch the first month together.
These doors slide open for the drawing alone and promise nothing.